Audience Research: Paranormal Activity

Paranormal Activity, along with Blair Witch Project is one of the most popular and firghtening films ever made. Their simplistic approaches resulting in millions of dollars being made, is clearly a popular market for film lovers.

The film's viewing figures are more popular on YouTube than Blair Witch Project because of Paranormal Activity because when BWP was released, YouTube was not in existence. So the public rush to view the trailer online wasn't possible. This is evident in the fact that more people have watched the trailer for Parannormal Activity online.