Friday, 3 December 2010

Thursday, 18 November 2010

Audience Research: Paranormal Activity

Paranormal Activity, along with Blair Witch Project is one of the most popular and firghtening films ever made. Their simplistic approaches resulting in millions of dollars being made, is clearly a popular market for film lovers.

The film's viewing figures are more popular on YouTube than Blair Witch Project because of Paranormal Activity because when BWP was released, YouTube was not in existence. So the public rush to view the trailer online wasn't possible. This is evident in the fact that more people have watched the trailer for Parannormal Activity online.

Audience Research: Blair Witch Project


Courtesy of YouTube, this table of viewing figures declares that the Blair Witch Project is more popular with the male population. This table now gives me hints as to who my target audience will be. The film is clearly popular in English speaking countries like America, Great Britain and Australia; there's also a surprising inclusion of Scananavia and Germany. With this information, I have taken into regard that my film won't be popular in just English speaking countries.

Thursday, 11 November 2010

THE ARTICLE: TASK B - Newspaper film supplements

The News of The World is a British weekly tabloid newspaper. It has nearly three million readers each week, making it one of Britain's most popular newspapers.

The Sun (a daily edition of The News of The World apart from on Sundays) did a review of the world's top ten most disturbing films, they placed The Blair Witch Project in ninth place, with The Exorcist in first place, as the most disturbing film of all time.

The News of The World's film articles are typically based on the film itself rather than perhaps diving into the Actors in the film or interviews with the director.

The language used in the articles is generally quite simple, is sometimes cheesy and often is written in a coloquial form as if the writer is speaking to the reader. An article reviewing Natalie Portman's new film 'Black Swan' the writer begins the article by writing: "STOP me when this film starts to sound like the best movie of the last 100 years."For my article which'll be written for News of The World readers, will have to be written in a colloquial style which appears like the words on the page are being spoken than written. The use of cheesy language is heavy and can at point irritate the reader. Numerous examples of this exist in the writer's article about 'Black Swan' - "Natalie Portman stars as a mad lesbian ballerina... DING-A-LING-A-LING. Sold, sold, sold. Give it an Oscar. Give it all of the Oscars." The target gender for this article, or maybe even newspaper could well be for the male population, being that the writer is trying to make the selling point of the film about Natalie Portman being a lesbian ballerina, many men would find an erotic appeal to this, hence why the writer sells it to the readers so early in the article. The simple writing style also suggests that many people of a lower intelligence read the newspaper.

Aside from the article there is use of large imagery and bold headings to act as a pull factor for the readers, after all, with the simple and poor writing style for this article one would need imagery and bold headings to liven up the page. The colours on the page vary from orange, black, blue and white. The colours are used to keep readers attracted to the page, the use of different colours subtly act as a hook for readers to stay on the page, this being that people respond well to use of a range of colours.

THE FILM: TASK B - Existing specialist print publications

EMPIRE magazine is one of the most famous film critique and interest magazines, they publish reviews of upcoming films for the thousands of readers who purchase the magazine, published monthly.

EMPIRE's review of The Blair Witch Project is 4/5 stars. Clark Collis' verdict on the film was, "Notorious inventiveness - both in its creation and marketing - shouldn't cloud The Blair Witch Project's other, more traditional horror qualities. It's a fright-fest."

TOTAL FILM also gave a 4/5 star review of the film. The reviewer's verdict on the film was,
"Too much hype can damage a movie's health, but if you've managed to keep your distance, this hyper-realistic mockumentary will scare you witless - - without grossing you out. One of those rare films with the power to haunt long after the final frame."

Wednesday, 10 November 2010

THE FILM: TASK A

For my Media Studies project I have decided to research film, and make a 2 minute film trailer; I've chosen this because it carries more of an appeal to me, the idea of creating a film trailer excites me.



The simplistic approach chosen by the Blair Witch Project director applies to me greatly, being that I only have a £5,000,000, so making films like Transformers 2 (which was made on  £185,000,000) is not possible.

Monday, 8 November 2010

THE TV SERIES

CBBC, which is run by the BBC, broadcasts TV programmes suitable for children, TV shows such as Byker Grove, which ran for 344 episodes (18 series). Other TV run for children include CITV, which is broadcasted on ITV.

"BBC Three is a television network from the BBC broadcasting via digital cable, terrestrial, IPTV and satellite platforms. The channel's target audience includes those in the 16-34 year old age group, and has the purpose of providing "innovative" content to younger audiences, focusing on new talent and new technologies. The channel is on-air from 19:00 to around 04:00 each night, in order to share terrestrial television bandwidth with the CBBC Channel. Unlike its commercial rivals, 90% of BBC Three's output is from the United Kingdom and other European Union countries. 80% is original, covering all genres, from current affairs, to drama, to comedy to animation. BBC Three has a unique 60 Seconds format for its news bulletins. This was adopted so that operation of the channel could be completely automated, without the complication of dealing with variable length live news broadcasts. The current controller of the station is Danny Cohen, and the Head of Scheduling is Dan McGolpin."

"A "television pilot", also known as a pilot episode and series premiere, is the first episode of a television series. At the time of its inception, the pilot is meant to be the "testing ground" to see if a series will be possibly desired and successful and therefore a test episode of an intended television series. It is an early step in the development of a television series, much like pilot lights or pilot studies serve as precursors to the start of larger activity, or pilot holes prepare the way for larger holes."

Currently occupying the 9:00pm slot on Friday night on BBC 3 is Russel Howard's Good News.

Thursday, 4 November 2010

THE FILM

"The UK Film Council uses National Lottery money to develop new filmmakers, fund new exciting British films such as ‘Touching the Void’ and ‘Vera Drake’ and give audiences the opportunity to see the best of world cinema."

Films over the past six years which were made on a £5,000,000 budget (maximum), funded by the Lottery include 28 Days Later and 51st State; each went on to make millions more than they cost to make.

Independent British TV anf Film companies include organisations such as the British Broadcasting Corporation (BBC), Pathe and DNA films.

Wednesday, 3 November 2010

Introduction to course

For my Media Studies project I will be following Brief One which will involve being a freelance employee of Prime Time Productions, working in Advertising and Promotions Department. I will be producing a promotional trailer for one of their productions; I will be creating a single two minute trailer to promote the film. Aside from this I will also be a freelance journalist who specialises in producing copy about the netertainment industry. I will be creating two features for different existing publications on the release of Prime Times' British film.